Here at Wisetail we’re proud to partner with innovative, forward-thinking companies. We keep up with their notable accomplishments and want to share their efforts to adapt and improve their businesses with the wider world. Partially it’s to love and brag on our clients a little more than usual, but we also feel there’s value in following what’s happening on the ground within our client community as we all work to get ahead.

The Little Beet

The Little Beet made a public commitment to anti-racism. The commitment includes five moves to do more for its team members, and five points of accountability for its leadership. Among the five accountability measures: 50% diversity on its home leadership team by 2022, purchasing 15% of produce, ingredients, and products from BIPOC-owned businesses by 2021, and revising core values to reflect its anti-racism commitment. Read More

Tempur Sealy

Tempur Sealy took the pole position in the Furniture Today list of the Top 20 U.S. bedding producers. CEO Scott Thompson credited investments in people and processes as the main driver behind the company’s strong performance. Read More

Bluestone Lane

Bluestone Lane’s Upper West Side location is preparing to open, and at least one poodle is eagerly awaiting Bluestone’s “super friendly people… prompt water service and behind the ears scratches.” Read More

Pure Barre

A Pure Barre franchise in San Marcos took decisive action in the face of a staff member testing positive for the coronavirus. The staff member had followed guidelines and wore a mask, was asymptomatic, and is currently quarantining at home. The studio underwent a four-day deep clean and classes shifted back to streaming video. Read More

Team Schostak

Team Schostak Family Restaurants and the efforts it made to reopen for dine-in service after nearly three months were recognized by the Wall Street Journal in a feature published Friday (subscription required). Read More

Allbirds

Allbirds sustainable running shoe, the Dasher, earned a rave review from the Evening Standard. Naomi May wrote “These shoes are so supportive… Wearing them whilst running was also a dream; it felt like I wasn’t wearing a trainer at all.” Read More

Port City Java

Port City Java reopened several locations for dine-in service this month. PCJ’s Social Media and Local Marketing Coordinator Amber Fowler said “with a positive, innovative team… you can get through anything. The whole experience has brought up a conversation about our core values and the need to recognize our team’s resilience within those values.” Read More

Blue Apron

Blue Apron has declared election day a paid holiday for employees. According to a paywall-limited article in Business Insider cited by Delish.com, the “decision is part of the company’s diversity and inclusion programming, which also involves helping employees ‘with voter registration, early voting services, absentee ballots, and transportation to the polls.’” Read More

StretchLab

StretchLab is offering three free classes a day from June 15 to 19 “led by seasoned Flexologists from around the country via Zoom.” The classes intend “to help those who may have fallen out of their usual healthy habits” while quarantining. Read More

Sweetgreen

Sweetgreen CEO Jonathan Neman told Axios that it has brought back more than half of the employees furloughed due to the pandemic and is confident the restaurant will bring the rest back on board soon. Read More

Grove Bay

Grove Bay Hospitality Group plans to open Los Chinos, a Chinese-Mexican fusion restaurant, this summer. It’ll feature an after-hours speakeasy as well. Read More

Maple Street Biscuit Company

Maple Street Biscuit Company outperformed its parent company, Cracker Barrel Old Store, over the last quarter. “The resilience they’ve demonstrated in recent months has reinforced the attractiveness of their brand and their business model,” CEO Sandra Cochran told the Jacksonville Daily Record. Read More

Urban Air Adventure Park

Urban Air Adventure Park opened in Texas with new protocols. Temperatures are checked prior to entering, for staff and guests. Attractions are cleaned every hour, staff must wear masks, and social distancing markers will help people follow healthy guidelines. Read More

Amy’s Drive Thru

Amy’s Drive Thru parent company Amy’s Kitchen committed to donating $500,000 to organizations working to end police brutality and support Black empowerment. Read More

Torchy’s Tacos

Torchy’s Tacos was the celebratory meal for a Dallas man who spent 286 days in the hospital recovering from a stroke. The man also took a victory lap around the neurology nursing unit before heading out to enjoy his tacos while convalescing. Read More