Wisetail's weekly In the Field blog post highlights their clients Blue Bottle, True Food Kitchen, Dig, and Alo yoga.

New Health Standards, Taco Dreams, Young Restaurant Leaders to Watch

Jason Bacaj | 4 min read

Here at Wisetail we’re proud to partner with innovative, forward-thinking companies. We keep up with their notable accomplishments and want to share their efforts to adapt and improve their businesses with the wider world. Partially it’s to love and brag on our clients a little more than usual, but we also feel there’s value in following what’s happening on the ground within our client community as we all work to get ahead.

Vice Media

Vice Media put together a useful guide for those interested in taking action against police brutality. Read More

Hattie B’s Hot Chicken, Mendocino Farms, The Little Beet, True Food Kitchen, Milk Bar, Dig, and Dos Toros

Hattie B’s Hot Chicken, Mendocino Farms, The Little Beet, True Food Kitchen, Milk Bar, Dig, and Dos Toros were named to the Fishbowl’s seventh annual Top 30 Emerging Brands list, published on QSRmagazine.com. The list is built off the quantity and quality of reviews online and ratings over time. Read More


M.M.LaFleur founder and CEO Sarah LaFleur spoke with Worth.com about how the company has creatively changed the way the company markets its products. For instance, they renamed pants originally designed for travel as Colby Joggers, which turned them into a best-selling product. Read More

Tempur Sealy

Tempur Sealy launched a retailer affiliate program to help make it easier for retailers to participate in online mattress sales. Read More

The Barre Code

The Barre Code franchise in Grand Rapids, Michigan has taken to holding classes outside as the weather improves and gatherings of up to 30 people were approved. Read More

Alo Yoga

Alo Yoga is beloved by celebrities, so much so that BodyandSoul.com did something of a deep dive into why the Los Angeles-based brand has amassed its cult following. Read More


Benihana’s garlic butter sauce recipe has entered the realm of public knowledge, and TheTakeout.com is on it, with the recommendation that you use it “to make something mindless absolutely magical.” Read More

City Row and SoulCycle

City Row and SoulCycle were too examples of fitness studios opening up discussed by Bloomberg News. Equinox, which owns SoulCycle, said 96% of members in newly reopened clubs said the company met or exceeded cleanliness expectations, and a “majority of regular members” have returned. Read More

Club Pilates

Club Pilates is set to open 21 new locations across the country in June. Many of the openings were delayed because of the pandemic. Club Pilates President Shaun Grove noted the passion and commitment of members and franchise owners, and reiterated that studios have always had more than six feet of distance between each workout station. Read More

Taco John’s

Taco John’s opened three franchise locations in Love’s Travel Stops & Country Stores last month as part of a 10-unit franchise agreement with the stores, QSRmagazine.com reported. Taco John’s also has an eight-unit franchise agreement in place with Loaf ‘N Jug, one of the leading convenience store operators in the Rocky Mountains. Read More


Curaleaf got the nod from The Motley Fool as a cannabis company that should not only survive but thrive post-coronavirus. Read More

True Food Kitchen

True Food Kitchen co-founder Dr. Andrew Weil spoke with the company imageOne and dropped so much knowledge that the company’s president shared the nuggets of wisdom with the world via Forbes. Read More

Studio Movie Grill

Studio Movie Grill is expected to re-open its first theaters this month. Included among the organizational adjustments are contactless ordering and delivery, and reductions in showtimes and available seating, reports BoxOfficePro.com. SMG also hired Tonya Mangels as Head of Revenue and Marketing. She previously worked as Vice President of Product Marketing and Executive Officer at AMC. Read More


Nando’s has opened more than 50 of its UK locations for delivery and pick-up orders. Among the adjustments to meet new health guidelines are fewer employees to ensure proper distancing, making face masks available to employees, increased cleaning and hand-washing. Read More


Dig’s Taylor Lanzet, Head of Supply and Sustainability, was named by QSRmagazine.com as one of 15 young restaurant leaders to watch. Most recently, Taylor has “worked to help reorient her company’s systems to deal with the coronavirus pandemic, rerouting ingredients to vulnerable populations.” Read More

Chicken Salad Chick

Chicken Salad Chick’s Ali Rauch, Director of Marketing, was named by QSRmagazine.com as one of 15 young restaurant leaders to watch. Ali is responsible for engineering and launching “the brand’s online ordering platform and grand opening program — a store-by-store initiative that resulted in a 23% increase in average daily sales in 2018.” Read More

Halo Burger

Halo Burger’s Olivia Ross, Director of Marketing, was named by QSRmagazine.com as one of 15 young restaurant leaders to watch. Olivia started at Halo as an intern and worked her way up to director level. In March, Olivia handled crisis communications with staff and customers, helped create the Halo Family Fund, among many other accomplishments. Read More

Fantastic Sams

Fantastic Sams has outlined the changes it has made to accommodate new health standards. Customers need to make an appointment, wait in their car, have their temperature taken, hands sanitized, wear masks, and sign in for contact tracing. Stylists will wear masks and face shields, and air purifiers have been installed, along with plexiglass at the front desk. Read More

Torchy’s Tacos

Torchy’s Tacos is offering 20 graduates from the class of 2020 a year’s worth of free tacos by posting a photo in cap and gown (or with their diploma) with their “Taco Dreams” for the future and the hashtag #TorchysClassOf2020. Read More

Blue Bottle Coffee

Blue Bottle Coffee decided to shut down all of its U.S. stores on Sunday and Monday (May 31 and June 1) and donate a total of $150,000 divided among Black Lives Matter, the NAACP Legal Defense Fund, and Bring the H.E.A.T. Read More

Wisetail LMS content creator, Jason Bacaj.

By Jason Bacaj

Jason is a content creator with Wisetail. Through research and interviews, he works to help L&D pros grow the breadth of their knowledge. He’s a recovering journalist fascinated with learning.